Anna O'Hallaroan on the smart simplicity way to delivering organisational values and behaviours
The individual behaviour and attitude of 'the workforce' is of course critical to the success of our businesses, and much gnashing of teeth is caused by the creation of culture change programmes, customer care initiatives, re-engineering of systems and any other projects that we embark on to get better at what we do. What if there was a simpler way to achieving behaviour change and increase the likelihood of staff upholding organisational values.
We think that there is. And its not about the right system creating the right behaviour, because we all know that doesn't always work. Its also not about changing hearts and minds, as that can take years to achieve.
Its simply learning from the massive evidence base that now exists on the proven impact that clever use of simple (yes, really) behaviour change theory and behavioural insights can have.
The 'Nudging your way to reduced rent arrears' research programme I have been working on connects theory with rent payment and we now intend to move on to changing the behaviour of staff, using behavioural insight theory. We're pretty sure that it will work and we are looking for resourceful partners to work with us to test it.
Our programme is build around a model that analyses performance into 3 primary components: Values, Behaviours and Systems. Unlike more traditional approaches to internal change and workforce development, the VBS model ensures a cohesive, complementary relationship between these components, with a focus on people and behaviours as the driving force.
What have you got to loose by getting in touch?